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2022

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2022-2023 China's Poultry Pre-made Dishes Future Scale to Reach 328.9 Billion With Industry Competition Intensified

Source:

iiMedia Research

In 2021, the scale of China's poultry meat pre-made meals industry is 97.7 billion yuan, a YoY increase of 17.8%. It is expected that this market will maintain a high growth rate and reach 328.9 billion yuan in 2026. The Covid-19 epidemic constrains offline catering consumption, while the demand for meat products continues to accelerate.

 

In 2021, the scale of China's poultry meat pre-made meals industry is 97.7 billion yuan, a YoY increase of 17.8%. It is expected that this market will maintain a high growth rate and reach 328.9 billion yuan in 2026. The Covid-19 epidemic constrains offline catering consumption, while the demand for meat products continues to accelerate.

 

For the B-end market, the scale of the catering market continues to rise, reaching 4.6 trillion in 2021. However, due to the surge in labor and rent costs, multiple catering companies have introduced Central Kitchen model or cooperated with ready-made food manufacturers. For the C-end market, consumers buy prepared dishes for convenience and short cooking time. This market contains huge potential with rising national consumption levels and surging demand of residents for meat products.

 

-- Upward Trend in Per Capita Disposable Income Brings Consumption Demand

 

The per capita disposable income of Chinese residents shows an upward trend, reaching 35,128 yuan in 2021 and 47,412 yuan for urban residents in 2021. With income rising, people have shifted their dietary structure from subsistence-based consumption to a dietary-balanced one, which ushers in an opportunity for development of prepared poultry meat dishes industry.

 

-- Development of the Catering Industry

In 2021, the scale of China's catering industry is 4,689.5 billion yuan, a YoY increase of 18.6%. In 2022, the catering industry was seriously affected by the Covid-19 epidemic. The development of pre-made dishes can reduce the losses of the dine-in business, providing a new profit model for the industry.

 

-- Demographic Changes

In 2020, the population of "one-person households" reached 125 million, accounting for 25.3% of the total households. There were 67.794 million female employed persons in urban units in 2020, an increase of 39.5% over 2010. China’s family and labor structure turn an increasing trend of one-person households. More and more women are having their own careers instead of staying full-time housewives. The ready-to-cook dishes can not only shorten the cooking time but also ensure the food flavor.

 

-- Changes in Consumer Demand

The data shows that in 2022, 67.7% of Chinese consumers of prepared dishes will buy poultry meat more frequently, 28.3% of consumers will maintain the same habits, and only 4.0% of consumers will have fewer consumption times. Chinese cuisines have a wide variety, yet cumbersome processing time and consuming cooking time. As the working pace accelerates and the smaller family structure develops, consumers long for less cooking time, thus their demands for pre-made dishes may increase a lot.