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As China's Poultry Industry Continues to Expand, Chicken Consumption Accounts For More Than 60%


In 2020, China's poultry inventory reached 6.78 billion, a YOY increase of 4%; 15.57 billion of poultry meat was sold, with a YOY increase of 6.4%. In 2021, China's poultry inventory reached 6.79 billion, basically the same as that of the same period last year, with 15.74 billion poultry sold, a YOY increase of 1.1%.



In 2020, China's poultry inventory reached 6.78 billion, a YOY increase of 4%; 15.57 billion of poultry meat was sold, with a YOY increase of 6.4%. In 2021, China's poultry inventory reached 6.79 billion, basically the same as that of the same period last year, with 15.74 billion poultry sold, a YOY increase of 1.1%.


From 2017 to 2021, China's poultry production showed a steady growth trend. According to the data, China’s poultry meat production increased from 18.97 million tons in 2017 to 22.69 million tons in 2021, which is also estimated to reach 24.62 million tons in 2022.


Chicken’s proportion of total meat production is mounting YOY. According to the data, its proportion increased from 22.11% in 2016 to 26.8% in 2021. Also the proportion is expected to increase to 35.39% as the white feather chicken breeding technology develops more and quick-frozen food gets more popularity.


Poultry boasts the second-largest meat consumption product in China. In recent years, Chinese residents enjoy better living standards and their dietary structure has been improved a lot. Demand for poultry has increased accordingly, especially from 2018 to 2019, when ASF plummets pork production, leading to a substantial increase in alternative consumption of poultry meat. However the substitution effect was gradually weakened as the pork production resumed.


According to the data, the per capita demand for poultry meat in China in 2019 was 16.2 kg, a YOY increase of 13.41%; In 2020, it was 16.5 kg, with a YOY increase of 1.85%. It is estimated to reach 18.14 kg in 2022.


As the main component of poultry meat, chicken boasts its consumption proportion in China ranking second only to pork. Chicken production accounted for 66% of poultry meat in 2021; The second is duck, accounting for about 27%.


In 2021, China's broiler production was 14.7 million tons, an increase of 100,000 tons over 2020, a YOY increase of 0.68%; its consumption was 15.03 million tons, 181,000 tons less than that in 2020, a YOY decrease of 1.19%.


White feather broilers are mainly consumed in the chicken market, accounting for 57% in 2021. The second is yellow feather chicken, accounting for 27%. However, it is worth noting that in recent years, 817 Hybrid Broiler has shown an increasing consumption trend.


Chinese consumers are now paying more attention to safe, healthy and nutritious food. Poultry products gets increasingly popular with low fat, low cholesterol, low calorie, yet high protein. Therefore, it is expected to have a broad market prospect in the future as the advanced economy improves people’s living conditions. While chicken consumption has still much room for improvement in China at present. The proportion of domestic per capita poultry consumption in meat consumption is still less than 1/3 of that of developed countries. In 2019, China's per capita chicken consumption was only 12.1 kg per person, while in the same period, Japan and South Korea, whose consumption habits are close to China’s, had a per capita chicken consumption of 17.0kg and 18.2 kg per person respectively, and Brazil and the United States had reached 10.3 kg and 50.1 kg per person respectively.